HAPPY WATER
"Live Happy"


HappyWater is a local and sustainable naturally alkaline Lithia Water from Vancouver BC. 
The project goal is to highlight the importance of Water in our daily life and to bring out the benefits of Lithia Water. 
The core brand message is to deliver the energy of its tagline, “Live Happy,” through its packaging,
marketing aids and advertising campaigning.
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ART DIRECTION

My challenge in this project was to convey / translate the brand message "Live Happy" via brand design in different media
and platforms, from 2D interactive design: responsive website and social media presence, to 3D: packaging design,
vehicle wrapping, uniform, swag, etc. This involved a deep understanding of how different materials work and
feel when making design decisions, in order to deliver the Live Happy principle in every form successfully.
BRAND ASSETS
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MARKET REACH OUT
{ RANDOM ACTS OF HAPPINESS }

Our Smile Squad can be found cruising the streets of Vancouver in search of a good time!
Loud music and big smiles are what they are all about.  They like to keep it real while spreading HAPPY one bottle at a time.
.  .  .

Brand Director  |  Jill McRae
Project Manager  |  Stephanie Florian
Art Director & Interactive Designer  |  Maggie Wang
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