ABOUT AWP
"We invite you to re-envision aid"
​​​​​​​
Aid Watch Palestine stimulates and supports efforts to make international aid more accountable to Palestinians —
starting with reconstruction of the Gaza Strip. AWP invites the Palestinian community and aid actors --
local and international, public and private -- to join them in critical and constructive scrutiny of aid.
.  .  .

THE GOAL
To create a responsive web platform where information about aid is available and accessible
while keeping “Transparency” as the key element. To convey the fact: 
Aid Watch Palestine is making international aid accountable to rebuilding Gaza.
To invite more global citizen to re-envision aid and take an action.
.  .  .

BRAND ASSETS
Colours & Imagery for Website

Avoiding both the “Hamas green” and the “Israeli blue” we came up with a contemporary colour
palette that uses a pinkish red and a dark grey as well as other accent colours.
These colours represent different care sector throughout the website.
--- Illustration Style for 'Icons' of Indicators ---

TAKE ACTION SECTION
For an impactful and provocative result, we created illustrations from the images have been chosen to represent Gazan’s diversity and resilience, taking leadership, and avoiding to use the stereotypical ‘victim’ photo.
.  .  .

LOOK & FEEL
.  .  .

AWP Director  |  Nora Lester Murad
Project Manager  |  Renee Black
Creative Director  |  Kat Dodds
Art Director & Interactive Designer  |  Maggie Wang

It is a collaborative project with PeaceGeeks and Hello Cool World

"We invite you to re-envision aid"
Back to Top